When I watched this video for the first time, I remember, I felt a bit surprised by its contradictoriness.

It performs an informal dialogue between Mitch Markson, Chief Creative Officer and founder of Edelman Goodpurpose, and Carol Cone, EVP and Managing Director Edelman Brand & Corporate Citizenship, to present the Edelman report Good Purpose 2010 (a  “global research that explores consumer attitudes around social purpose, including […] their expectations of brands and corporation“).

The report is not even strictly about CSR, but, as we’ll see, it’s closer to Cause Related Marketing.
So why on earth I’m feeling the need to talk about it?

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“Back” from virtual conference (I’d say one of the best of this kind I’ve ever attended) I’m totally satisfied and also a bit sad for not having had the time to deepen every single topic…

Actually I’m going to watch again every panel and every slide (stored in the system for 90 days from the last 30th of June) to examine better some parts I could have missed…to write about them maybe at a later time.

But you cannot wait till the knowledge comes, this is a blog, life goes forth, so I want to point out at least what in my opinion could be relevant for everyone interested in this blog’s topic.

Let me first step back to the platform (here the video tutorial) I used to attend the conference.
Once logged in (I warmly recommend you to fill the form and try to obtain the access) you can enter the three main areas (buildings) where to even download some papers and PDFs or (just during the event) chat with participants and speakers.
I have to say that the experience was very stimulating.

In this post I want to focus my attention on one topic only, if you want to have an idea of the event in general you can read this post .

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