The video I’m going to reflect upon is just phenomenal (it is so motivating, and I don’t think “full of shit” as Loic Le Meur defines the speaker during the speech, obviously kidding and kindly trying to annoy him).

Maybe I’m a bit late as it’s about LeWeb 2009 … by the way the speaker is Gary Vaynerchuck.

Who’s Gary Vaynerchuck?!

Probably this name reminds something to some of you … but for those who don’t know him, here there are his websitehis book and a sentence from the video:

we live in a world where the platform, not fucking Facebook or Twitter or Tumblr [in which he’s investing at the moment], the internet, that thing, the internet, that’s 15 years old, by the way the consumer internet is only 15 years old, the fucking thing is it hasn’t had sex yet and it’s dominating.”  (That’s ALSO not just him.)

Actually he gives his best on stage during a talk, so if you’ve never watched him you HAVE TO remedy 😉

Gary speaks about passion, as always.
The passion is the only thing needed to run a business nowadays.

My hope is that people recognize how big this social shift is right now, how the cost of getting involved and building a business around what you love is so low.

However, the purpose of this post, is to exploit an anecdote he reports, to remark what, in my opinion, is the future not just of the CSR (that I hope will disappear soon – I probably will write on this topic later on) but of the entire organization: understanding the “art” of living the chaos, or managing stakeholders if you like.
Stakeholder Management, which overlaps (mainly in the CSR field) with the activity of engaging with stakeholders (“users” in Gary’s speech), is, in fact, the forge of the next future tools in this way.

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Even if I actually don’t have any problem in understanding english, I’ve never tried to write a post in this language.

To this day I’m convinced that the relevance of the blog’s topic (not of the blog itself, I’m not such a pundit), would require some more effort in order to spread the word in a better way and maybe to create some useful connections.

So here I am.
My first post in english deals with an event I came across here just yesterday, thanks to Fabian Pattberg, called: Engage CSR 2010.

Engage CSR 2010

It will take place online on the next Wednesday at 11:30AM or 5:30PM EST.
Registration here is needed to attend it.

The conference is about Corporate Social Responsibility and Social Media:

In today’s interconnected communications landscape where customers, consumers, investors and stakeholders can now interact directly with organizations, the underlying opportunities for engagement have never been greater. Simultaneously, the growth of corporate social responsibility has created a demand for timely information related to CSR initiatives.

Public and private companies, as well as nonprofit organizations, are increasingly leveraging social media to generate awareness for their social responsibility efforts.
How are leading brands and organizations showcasing their CSR activities in the social landscape?
What are the best practices for success?

In my humble opinion the agenda is pretty remarkable.
I think I’ll write about the panels I’ll be interested in, here, in the days following the event.

Well… stay tuned …