The video I’m going to reflect upon is just phenomenal (it is so motivating, and I don’t think “full of shit” as Loic Le Meur defines the speaker during the speech, obviously kidding and kindly trying to annoy him).

Maybe I’m a bit late as it’s about LeWeb 2009 … by the way the speaker is Gary Vaynerchuck.

Who’s Gary Vaynerchuck?!

Probably this name reminds something to some of you … but for those who don’t know him, here there are his websitehis book and a sentence from the video:

we live in a world where the platform, not fucking Facebook or Twitter or Tumblr [in which he’s investing at the moment], the internet, that thing, the internet, that’s 15 years old, by the way the consumer internet is only 15 years old, the fucking thing is it hasn’t had sex yet and it’s dominating.”  (That’s ALSO not just him.)

Actually he gives his best on stage during a talk, so if you’ve never watched him you HAVE TO remedy 😉

Gary speaks about passion, as always.
The passion is the only thing needed to run a business nowadays.

My hope is that people recognize how big this social shift is right now, how the cost of getting involved and building a business around what you love is so low.

However, the purpose of this post, is to exploit an anecdote he reports, to remark what, in my opinion, is the future not just of the CSR (that I hope will disappear soon – I probably will write on this topic later on) but of the entire organization: understanding the “art” of living the chaos, or managing stakeholders if you like.
Stakeholder Management, which overlaps (mainly in the CSR field) with the activity of engaging with stakeholders (“users” in Gary’s speech), is, in fact, the forge of the next future tools in this way.

Leggi il seguito di questo post »

Annunci

“Back” from virtual conference (I’d say one of the best of this kind I’ve ever attended) I’m totally satisfied and also a bit sad for not having had the time to deepen every single topic…

Actually I’m going to watch again every panel and every slide (stored in the system for 90 days from the last 30th of June) to examine better some parts I could have missed…to write about them maybe at a later time.

But you cannot wait till the knowledge comes, this is a blog, life goes forth, so I want to point out at least what in my opinion could be relevant for everyone interested in this blog’s topic.

Let me first step back to the platform (here the video tutorial) I used to attend the conference.
Once logged in (I warmly recommend you to fill the form and try to obtain the access) you can enter the three main areas (buildings) where to even download some papers and PDFs or (just during the event) chat with participants and speakers.
I have to say that the experience was very stimulating.

In this post I want to focus my attention on one topic only, if you want to have an idea of the event in general you can read this post .

Leggi il seguito di questo post »

Pur non essendo una fenice, la farfalla oggi risorge 🙂 come spazio di riflessione, pubblico ed aperto ai contributi esterni, sulla mia tesi di laurea magistrale in Comunicazione d’Impresa.

In questa fase, appena più matura rispetto all’iniziale periodo-serendipity, vorrei coinvolgere tutti i potenziali “stakeholder”, attraverso un working paper, un pdf scritto circa un mese fa nel quale introduco il tema e riporto alcune fonti.

Si tenga presente che si tratta soltanto di una bozza, le sezioni sono indicative (faccio soprattutto riferimento alla bibliografia), inoltre non riporto né indice né titolo, poiché non definitivi, né ancora, vogliate perdonarlo, alcuna precisazione su cosa si intenda per Stakeholder Engagement…poco importa…posso farlo qui 😉

Workin Paper – Progetto di tesi.pdf

Creative Commons License

Working Paper – Proposta di Tesi: Social Network Based Stakeholder Management by Daniele Righi is licensed under a Creative Commons Attribuzione-Non commerciale-Non opere derivate 2.5 Italia License.
Permissions beyond the scope of this license may be available at https://farfallaspietata.wordpress.com/2010/06/10/progetto-di-tesi/

Il blog riprende finalmente la sua attività senza alcuna pretesa di periodicità, tuttavia con ferma intenzione di crescere e trasformarsi in un ambiente di sperimentazione centrato sulle tematiche orbitanti attorno alla Responsabilità d’Impresa.

Si avvicenderanno qui non soltanto post relativi alle fasi evolutive, alle variazioni, ai ripensamenti, alle proposte, alle paranoie connesse al progetto, ma anche digressioni sulle frontiere della CR (eliminiamo questo “Social”) … in fondo “roamin’ AROUND Corporate Responsibility” è un sottotitolo abbastanza indulgente …

Nelle prossime settimane tenterò di riorganizzare i contenuti già presenti e di cambiare il layout (preferirei tre colonne alle due attuali, con la lista dei post in quella di sinistra e tutti i widget distribuiti nelle altre a destra, fermo restando la possibilità di inserire tab in alto sull’header… non ho ancora trovato nulla di soddisfacente …qualora abbiate voglia di suggerire template o piattaforme alternative, sono all’inizio posso anche migrare, sappiate che il sottoscritto ve ne sarà grato :))

Che dire… non sarebbe male ricevere qualche feedback …”venghino signori venghino” 🙂